Decorated former Olympian and Science in Sport (SiS) brand ambassador, Sir Chris Hoy, has confirmed his attendance for Madison’s iceBike* show on Wednesday 19th February.
Hoy will be hosting new product development workshops on the SiS stand throughout the afternoon, and iceBike* is encouraging fans to head down to meet him at the Marshall Arena:MK.
Hoy is eleven-times a world champion and six-times an Olympic champion. With a total of seven Olympic medals, six gold and one silver, he is the second most decorated Olympic cyclist of all time.
And he isn’t the only big name visitors can expect to bump into, with the likes of Danny Hart, Matt Walker and Will Longden from the Madison Saracen Factory Team confirmed to be at the show, too.
This year, visitors can look forward to an extensive range of brands and new products, some of which will be in the UK for the first time. The likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and more will be out in force.
More details on the show will be confirmed in the coming weeks, and visitors are encouraged to register now in order to get the latest news and information about iceBike* in the lead up to the show.
IceBike* takes place 18-20 February 2020 at Marshall Arena:MK.