Ti specialist Reilly Cycleworks opens dealer direct channel

Reilly Cycleworks has announced that it is to expand into UK bike shops, offering a dealer margin on its framesets.

Delivered in tandem with the announcement is the release of the Fusion, a new challenger frameset looking to lure customers away from carbon road bikes.

Already awarded a 9/10 rating from reviewers with road.cc, the frame carries an investment cast 6AL-4V titanium head tube, seat cluster, bottom bracket shell and dropouts, 3AL-2.5V tubing and aero ‘Kamm tail’ tubing. As with all Reilly framesets, the Fusion comes with a lifetime warranty for the first owner.

Chris Ratcliff, Reilly Cycleworks’ Business Development Director, says: “We are looking to build solid relationships with bike shops and workshops around the country who understand the Reilly brand and ethos so we can direct customers to local stockists for their custom builds.”

A 33% dealer margin is to be offered as part of the relationship with partners and the manufacturer promises reliable supply; Reilly currently has stock of all framesets. There is also a no minimum order quantity in place and shipping to UK partners is free of charge (Europe and RoW comes at cost).

Aside from the Fusion, Reilly’s best-sellers include the adventure gravel bike found under the Gradient T47 banner. Based on Mark Reilly’s take on gravel frame geometry, the Gradient is built around comfort, speed and beauty. It draws on the blueprint of Reilly’s successful 3AL-2.5V titanium Gradient, incorporating semi internal cable routing for cleaner lines and mud-free shifting.

For more information or to enquire about joining the Reilly Cycleworks dealership network, email sales@reillycycleworks.com.