Time Bicycles names Bikemotiv as exclusive distribution partner for Iberia and Benelux markets

Time Bicycles announces Bikemotiv as the exclusive bicycle and frameset distribution partner for the Iberia and Benelux markets including Spain, Portugal, Andorra, Belgium, The Netherlands, and Luxembourg.

This comes after Cardinal Cycling Group’s recent acquisition of the Time Bicycle business and composites factory from the Rossignol Group last month. Additionally, the SRAM Group previously announced that it has acquired the Time Sport pedal business from Rossignol, which has now disposed of the brand entirely.

Cardinal Cycling Group is a French/American cycling investment and management group led by Martial Trigeaud (industrial engineer and former Elite bike racer) and Tony Karklins (Founder of Allied Cycle Works and former Orbea USA Managing Director).

Tony Karklins, Time Bicycle Co-CEO said: “Iberia and the Benelux are two very important markets for Time Bicycles, and we are thrilled to have such a strong distribution partner and to be included into their great portfolio of brands.”

Jose Luis Sanz, Bikemotiv’s Country Manager said: “We are honored to be partners with Time Bicycles and to distribute it to our dealer network alongside Rotor, Kask, Xplova, Weider and Amix.  First shipments will arrive later this week and he expect to have good supply through the 2021 season.”

For more information on Time Bicycles or Bikemotiv visit: www.timebicycles.com and www.bikemotiv.com