Tony Rose sets up Rose Distribution, represents Felt, Hookit, Xbionic and others

Former Paligap and iRide sales agent Tony Rose has gone live with Rose Distribution, an agency representing brands like Felt, Xbionic/Xsocks, Nutrixxtion and Rideguard.

Furthermore, Rose will be representing components distributor Hookit Products on the road, managing accounts in Southern and Western territory.

“Having spent 25 years plus in the industry, I have decided after very mixed and tough year working for main distributors to go independent,” Rose told CyclingIndustry.News.

“My main aim is to bring new exclusive and niche brands that are IBD focused and can be sold with confidence. Dealers need to make a margin without having to compete with the big boys online. More brands that care and have passion for their label are starting to move away from big distributors, going direct using commercial agents like myself.”

For Felt, Rose will cover the West from Portsmouth, West of the M40 and up to Blackpool.

“I will be getting out in the next few weeks with priority of introducing myself to existing dealers,” concludes Rose.

Dealers can contact Tony on 07944323050, or via