Trere Innovation to bring Alba Optics to UK

Retro-styled sports glasses label Alba Optics is now to wing its way to UK bicycle dealers via Trere Innovation.

Debuting the product to visitors of last week’s Rouleur Classic, David Hemming, who’s handling the brand, told CI.N: “There’s a broad range, each handmade and weighing in at around 26 grams, so it’s a performance product. At shy of £150 for a pair (frame, lense and cloth) they’re competitive against the likes of Oakley and we’re able to offer dealers 30-day terms.”

Lenses are available at £50 each.

Buy ins are available in batches of six or 12 and point of sale material will soon be available to support sell through.

The distribution business is also able to supply bike stores with the Titici carbon bicycle brand, again handmade and customisable for customers within an eight-week lead time.

Those interested can contact Hemming here.