Upgrade Bikes takes on Fusion’s cycle clothing portfolio

Upgrade Bikes is to run a distribution deal to carry Fusion‘s cycling portfolio, leaving Multisport Distribution to focus on the running and triathlon markets.

Proving particularly attractive to independent bike shops, Upgrade and Fusion are operating a re-order, not pre-order scheme whereby stores only need buy a unit once they’ve sold through current stock. Furthermore, the brand is kept out of reach of online retail giants, according to Upgrade.

Fusion manufacture a plethora of performance cycling garments, from merino baselayers right through to high performance jackets that are cut for perfect in the saddle coverage.

Upgrade Bikes is contactable on 01403 711611, while stock of Fusion’s gear can be tracked here.