VAAST and Niner Bikes go dealer direct in UK
Both the VAAST and Niner Bikes brands will now work on a direct to dealer basis in the UK.
Both owned by US holding company United Wheels, the adjustment to the distribution of both brands brings to a close a relationship with distributor ZyroFisher.
VAAST caters for the premium end of the road, gravel, commute and eBike segment, as well as some youth lines, while Niner’s heritage is more titled toward off road pursuits.
The result, promises United Wheels, is an “industry leading” margin for retailers happy to commit floor space to the brands. Healthy stock levels, quick delivery timelines and a promise not to overload partners with stock commitments or lofty forecasts form part of the offering put to retailers.
Duncan McCann, European Manager at VAAST and Niner said: “We now run all warranty, servicing and marketing through the UK office and warehouse with stock levels bouncing back following the recent global pandemic. I would personally like to thank ZyroFisher for all their hard work with the Niner brand over the past year.”
Jon Sherwood, Director of Brand and Marketing at ZyroFisher added on the wind down of the partnership: “We would like to say a big thank you to Chris Sugai [Niner bikes president] and the Niner bikes team for the last four years together. Niner is a fantastic brand, and the vision Chris brought to MTB industry with his 29” wheel development speaks for its self. Since 2019 we have worked hard to build the Niner brand in the UK, however the supply chain challenges over the last few years have added new layers of complexity in taking the brand to market. As the market shifts post pandemic ZyroFisher need to offer our customer base certainty and consistency in supply, and as we look to provide elevated service to our dealers we have agreed with Niner to part ways. We wish them all the best going forward.”
For retail businesses interested in working with VAAST or Niner, please contact Duncan McCann by email at dmccann@unitedwheels.eu.
In other news, ZyroFisher did recently add a bike brand, announcing the addition of Huffy Bikes.
