VanMoof appoint former Booking.com CEO Gillian Tans

With immediate effect Gillian Tans joins VanMoof to lead all aspects of day-to-day operations. The new President representing a major hire, at a pivotal time, for the fast growing e-bike company.

The press release highlights that, at VanMoof Tans will help realize the vision of making electric biking the default transport choice for moving around our cities worldwide.

As President, she will lead the company’s management team and oversee business operations, helping to further solidify VanMoof’s position as a leader in today’s rapidly growing mobility category.

Tans comments: “Born and raised on a bike, I’ve seen first hand how much riding can change your experience of the city. As a dedicated VanMoof rider myself, I’ve been following Taco and Ties’ journey over the years and I’m thrilled to play a part in scaling this unique brand at such a pivotal moment.”

Founders Taco and Ties Carlier have been working closely alongside Tans since she first invested in the company several years ago. Over the years the brothers have developed deep respect for Tans’ considerable managerial and executive expertise.

Tans’ appointment will allow the Carlier brothers – who remain Co-CEOs – to focus on long-term strategy. Ties will remain focused on product innovation, while Taco will be dedicated to the scale-up’s global corporate strategy.

The new appointment has a clear focus on expanding the depth of management expertise, with the company’s decision to introduce the role of President coming as a result of many months of operational planning. marking the next phase of VanMoof’s growth.

As former CEO of Booking.com, Tans’ years at the highest executive level combine extensive experience in building world-class teams with scaling global operations – two factors that will be crucial in the next stage of VanMoof’s growth.

Of the appointment, Taco Carlier, Co-founder VanMoof, comments: “We’re very excited to have Gillian join us. She’s been an incredibly valuable mentor to me and Ties over the years. It’s great that we can now build VanMoof’s next chapter together. How we scale is as important as how we develop our product. Deepening our leadership with Gillian expertly sets VanMoof up to realize our ambitious goals in this next chapter for the company.”

Tans was a series C investor in VanMoof, as the business raised a further £132 Million during September of 2021.