Velobrands announces UK distribution deal with Supacaz

Velobrands has announced it will now be responsible for the exclusive distribution of Supacaz in the UK, best known by many for its much-loved bar tape,as used by Pater Sagan for several years.

The brand’s collection now also includes MTB grips, bottle cages, gloves, tools, saddles and accessories with all products available in a range of colours including the signature Supacaz Oil Slick effect.

Velobrands staff expect the new 5th generation bar tape to continue to be a favourite, which is now easier to wrap than ever before according to the brand.

Velobrands Managing Director Will Miles said: “We’re looking forward to introducing the full range to retailers and showing them just how well Supacaz presents in their stores. The positive effect this can have on sales shouldn’t be underestimated. In a time when keeping an eye on the numbers is so important, this can make all the difference.”

Founded by former UCI cycling pro Anthony Sinyard, Supacaz takes inspiration from the vibrant colours of the 80’s Californian skate and surf scenes.

Dealers are invited to get in touch to discuss becoming stockists of the brand.


Sales director – John McVey – 07502 240244 –
Northern area sales – Rob Hardie – 07824 898578 –
South West area sales – Steve Guppy – 07824 900028 –
South East area sales – Jake Hales – 07760 865755 –
Velobrands office – Ed Trotman – 01363 85617 –

Hayley Everett

Multimedia Reporter

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