Vittoria and A Dugast combine forces with new regional headquarters

The Vittoria Group has announced the opening of a new regional headquarters, based in the Netherlands, enabling the collaboration between Vittoria and A Dugast to expand further.

After A Dugast joined Vittoria Group in 2021 the sharing of a facility was the logical next step, enabling exchanges in know-how, collaborating on new projects, with both brands able to grow and introduce ever better performing tyres to cyclists, some of which will see the market already in 2022.

Investment in the new regional headquarters has brought to life a 1.200 m2 building which will serve as Vittoria’s commercial base for the North European markets, whilst also providing a completely revamped factory for A Dugast.

The premises are located in Oldenzaal, strategically situated in the centre of the heartland of cycling in Europe, between Benelux and Germany. The Oldenzaal area has an extensive network of road and off-road cycle paths, which makes the new location easily reachable by bicycle by employees and guests. Those same cycling routes will be used for outdoor tyre testing in real-use conditions.

Vittoria’s customers will benefit from a local commercial base in the most important markets for cycling and connections with the Northern European markets will be eased by the presence in the territory. The A Dugast production facilities in the modern building will significantly benefit from this investment: the output capability will more than double thanks to new machines and additional people, the A Dugast “handmade in the Netherlands” nature can thus be developed further.

Following Vittoria Groups commitment in reducing the ecological footprint of all their operations around the world, the new building is fully Carbon-Neutral ready with newly installed solar panels, and upgraded heating and isolation equipment.

Richard Nieuwhuis, Managing Director of A Dugast says: “We are very pleased that together with Vittoria Group we could invest in a state-of-the-art facility, to combine forces and continue to develop the best hand-made racing tyres for cycling athletes and enthusiasts around the world”.

Stijn Vriends, President & CEO of Vittoria Group added “Vittoria and A Dugast stand for quality and performance in cycling. With this combined regional headquarters, we can serve our riders and customers even better”.