Beat the bike demand plateau: Shift Active Media lines up latest research results webinar
SHIFT Active Media has lately been carving out a niche pulling together cycling-based research, leaning on its own Rider Research Hub panel and Google search data.
SHIFT is now spreading the word about its latest research initiative, entitled ‘What’s Next’?’ and aimed at identifying opportunities for cycling brands. There’s a webinar on Valentine’s Day (14th Feb) where Chief Strategy Officer Doug Baker will walk attendees through the results.
SHIFT has provided a few early insights and identified that cycling does indeed continue to face challenges – mirroring the Bicycle Association’s own findings (including a live vote during a conference this week where members expected the overstock issue to be settled circa 2025).
This new research from SHIFT finds that further decline looks unlikely, with some optimism including 13% growth in searches for seemingly evergreen gravel bikes and a 5% point increase in enthusiasts planning to ride outdoors than in 2023. But those hoping for a big bounce back for consumer demand in 2024 may well be the biggest challenge being less interest from new or entry-level riders. However, there are more positive outlooks for Gravel, eMTB and premium products. These figures, amongst others in the webinar, will offer brands the tools to navigate the year ahead despite the challenges the industry is set to face in 2024.
“The research we have carried out over the past 12 months has presented interesting findings vital to how the industry will respond to rider and consumer demand in 2024 but also identifying key opportunities for development looking ahead. The research is important for the industry in supporting cycling brands across all categories through this time and we are looking forward to sharing the next part of our ‘What’s Next?’ series with our industry colleagues in the webinar.”
Doug Baker, CSO, SHIFT Active Media
‘What’s Next 2024: A Data-Driven Look at Riders’ Appetite for Cycling in the Year Ahead’ is open to the cycling industry on 14th February. Following the presentation, attendees will have the chance to ask questions about the cycling landscape and opportunities for brands for the year ahead
Webinar Details
- 14th February
- 13:00-14:00 GMT
If that and the BA’s report have not yet quenched your thirst for cycle market data then CIN’s own Market Data report, drawing directly from the independent bicycle retailer perspective is closing its survey soon, with the report to follow shortly afterwards (and be showcased in a seminar at iceBike*). Put all the data together and you’d have a powerful set of insights into the current cycle market, we’d wager.
