Wilier Triestina and Miche set up industrial collaboration
Bike label Wilier Triestina and fellow Italian components producer Miche have announced a partnership within which the pairing will set up a new industrial group aimed at “becoming a centre of excellence for the Italian – and in particular the Veneto – bike industry.”
The Italian due will, through the new venture, now share resources, tools, know-how and experience. All of this will happen while retaining both brand’s individual management and brand independence.
Wilier products are sold direct to the bike shop in the UK.
Luigi Michelin, CEO of F.a.c. di Michelin S.p.A.: “We have joined in this strategic industrial project developed by Wilier Triestina, a company very similar to Miche in terms of its history and values. The operation comes at a time of great growth and development for our company, which is why my family and I have had no qualms about making such a historical decision. Our aim is to guarantee a sound future for the Miche corporate project by enhancing its features and taking it beyond a merely family-run dimension. We are delighted to embark on this new adventure with Wilier Triestina. The first step is to take a strong personal involvement in the development of a group Business Plan with clear growth objectives and important repercussions for all our stakeholders, in particular customers and employees.”