Zara launch women’s and men’s cycle clothing essentials

High street fashion giant Zara has launched a compact range of Gravel and Commute focused cycle clothing essentials for men, and a more substantial range for women, as an extension of the existing Outdoor range.

What’s effectively a capsule collection from the Spanish clothing brand has clearly delivered products with gravel in mind; bibshorts paired with loose fitting technical t-shirts, sweatshirts, a merino fitted t-shirt / baselayer, the essential windbreaker, and for footwear there’s the fi’zi:k Terra Ergolace X2.

Partnering with the fashion retailer to launch the range is Sami Sauri, well known for her journey from fix gear, with a top 20 Red Hook Crit finish to her name, into road and adventure cycling. Sami has previous featured in content created by Rapha, and recently took part in the Montanas Vacias Rally.

Interestingly, Zara has reversed the trend seen in traditional bikes shops, offering a cycle clothing essentials range with twice the number of garments for women as for men.

With the growth in women’s cycling during lockdowns there remains a substantial opportunity for cycle shops which often goes unmet.

As a high street fashion clothing retailer moves into the market, maybe this is the prompt traditional bike shops need to review how women’s clothing is approached?

Photo credit: Zara.com