Thursday, 28 March 2024
DistributionNews

ZyroFisher announce Ineos Hygienics distribution for the UK and Ireland

ZyroFisher has announced a new distribution partnership with hygiene solutions provider INEOS Hygienics, with stock available immediately to cycle stores and workshops in the UK and Ireland.

The new INEOS Sport range has been co-developed with elite sports teams to help prevent the spread of infection amongst athletes, while keeping performance front of mind and reducing lost training days.

The products offer a specialist fast drying, non-slip formula designed to leave hands and equipment protected. The range now on offer to trade accounts consists of a 50ml Hand Sanitiser Spray and Equipment Sanitiser Spray available in 100ml and 400ml, all of which are made with 70-75% pharmaceutical grade alcohol. These solutions kill 99.9% of viruses and bacteria.

As one of the leading producers of high purity ethanol, INEOS has history producing high purity alcohol-based sanitiser products.

George Ratcliffe, Chief Operating Officer of INEOS Hygienics commented: “Growing the INEOS Hygienics brand and category globally is a key initiative for our team, and our partnership with ZyroFisher allows us to further raise awareness of the importance of hygiene within sport and everyday activities.

“As we expand into new markets, it’s vital to have partners that understand what it takes to deliver in multiple retail categories. We couldn’t be more confident in the team at ZyroFisher.”

Jon Sherwood, Director of Brands at ZyroFisher, added: “We are really excited to be partnering with INEOS Hygienics in the UK and Ireland. The introduction of the INEOS Sport range is the next evolution in the world of sport and provides both consumers and our dealer base a range of products that can be used in store and at home.

“The ergonomically designed aerosols are a real game changer and lend themselves perfectly to the sporting goods market where staff are handling products all day long. INEOS has done a fantastic job in developing a range of hygiene products designed specifically to work in this environment.”

Brand Manager Michael Curtis will be responsible for the INEOS Hygienics brand at ZyroFisher and can be contacted on michael.curtis@zyrofisher.co.uk.

The distribution agreement closely follows a similar deal struck between Ritchey and ZyroFisher, which you can read about here.