ZyroFisher to showcase nine brands at Rouleur Live 2025

ZyroFisher will showcase products from nine brands at Rouleur Live 2025, alongside meet-and-greet events.

Continental

Visitors will have the chance to explore the tyres that powered some of cycling’s biggest victories. Highlights include the limited-edition Archetype, the aerodynamic Aero 111 and the legendary GP5000 family. Continental will also showcase new additions such as the Grand Prix TR and its latest Gravel range.

Adding to the excitement, cycling fans can look forward to meeting some of the sport’s biggest names. Filippo Ganna, Lucas Hamilton and Sam Watson will be making special appearances for exclusive meet-and-greet and autograph sessions on the Continental stand.

Sweet Protection

At Rouleur Live, Sweet Protection will unveil the new Tucker III 2Vi® Mips helmet, a design created with input from a Formula 1 aerodynamicist and in collaboration with the Uno-X Mobility Cycling Team. Engineered for peak performance in breakaways, solo efforts and sprints, the Tucker III is built for riders chasing every possible marginal gain.

Fans will also have the opportunity to meet professional riders Alexander Kristoff and Thor Hushovd, who will appear on the Sweet Protection stand for an exclusive autograph session on 14 November from 4:00 to 4:30 PM.

Panaracer

At Rouleur Live 2025, the Panaracer Gravel Gallery takes centre stage, celebrating the beauty and versatility of gravel bikes from some of the most admired names in the industry. Expect to see stunning builds from Stelbel, Ridley, J.Laverack, Pashley, FiftyOne, Cannondale, ENVE, Argon 18 and Canyon, alongside Duncan Covey’s Reilly Gradient, the bike he rode around the world on Panaracer tyres.

Visitors can also take part in an exclusive competition to win tickets to the 10th Anniversary Panaracer Dirty Reiver event, along with a set of tyres for themselves and a friend, plus a special-edition POC x Panaracer Dirty Reiver 10th Anniversary helmet.

Selle Italia

At Rouleur Live, visitors will have the chance to see the latest evolution of an icon: the SLR, reimagined for a new generation. For more than 25 years, the SLR has set the benchmark for professional riders and performance enthusiasts alike, and its latest incarnation continues that legacy with refined design and cutting-edge technology.

Stop by the Selle Italia stand to see the new SLR up close, experience the craftsmanship firsthand and chat with the team about what makes their saddles a favourite in the pro peloton.

SRAM

Driven by a global team united by passion and purpose, SRAM’s mission is to challenge convention and create products that help riders perform at their best. Every innovation is designed to elevate the ride — enhancing control, efficiency and confidence across every terrain. With each leap forward, SRAM expands what’s possible on a bike, empowering cyclists to go faster, explore further and experience true freedom on every ride.

TORQ

Founded on evidence-based education and research, the brand’s mission is to empower athletes to perform at their best through meticulously developed performance nutrition. Every TORQ product is critically analysed, refined to the smallest detail and integrated into complete, science-backed Performance Systems trusted by endurance athletes around the world from road racing and gravel riding to triathlon.

Crafted entirely from ingredients derived from natural sources or those that naturally occur in the human body, TORQ’s products contain nothing artificial. Each product is also independently tested by a WADA-accredited lab to ensure complete confidence for athletes at every level.

Gaerne

Gaerne returns for a second year at Rouleur Live 2025.

Throughout the years, GAERNE has remained deeply rooted in Italy, where the “Made in Italy” label has always been a cornerstone value for Ernesto Gazzola. Today, Gaerne stands as a symbol of Italian craftsmanship and innovation, with a history spanning over half a century. From the mountain passes to the world’s most prestigious road races, Gaerne footwear continues to deliver unbeatable performance, comfort, and style to athletes and enthusiasts worldwide.

LOOK CYCLE

LOOK Cycle returns to Rouleur Live 2025 with a showcase that embodies its trademark blend of heritage, innovation and French.

At the centre of the display is the 795 Blade RS, presented in two striking new editions. One pays homage to the legendary KG86, the first carbon frame to ever win the Tour de France, while the other debuts a new colourway, its refined finish meticulously handcrafted in LOOK’s Burgundy ateliers. To mark the occasion, a special guest will join the stand, celebrating a legacy built on passion, precision and performance.

Making its first public appearance, the all-new Keo Vision pedal range takes centre stage as well. Designed to redefine safety and visibility, the pedal integrates advanced lighting technology visible from up to one kilometre away, both day and night.

Bivo

Founded with a mission to reduce plastic use, Bivo has created the first stainless steel cycling bottle designed for performance.

At the heart of the design is Bivo’s Globally Patented Gravity Flow system, which delivers smooth, squeeze-free hydration, a solution that pairs innovation with sustainability. Built from safe, high-quality materials, each bottle offers a cleaner, more environmentally conscious way to stay fuelled on and off the bike.

Now arriving in the UK through ZyroFisher, Bivo brings its sleek design and distinctive functionality to a wider audience of riders. Adventure cyclist Duncan Covey, who has circled the globe with Bivo by his side, will also be appearing on the stand at Rouleur Live, sharing stories from the road and what makes this bottle a true companion for long-distance riding.