Accell North America ties into last mile service contract with Beeline Bikes

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Accell North America has announced a strategic partnership with the United States’ mobile bike shop franchise Beeline Bikes.

The partnership will bring to market a seamless online bike sales experience paired with direct ready-to-ride delivery. Customers will be able to purchase a bike online, including assistance from an online specialist, then select and schedule Beeline Bikes as a fulfillment option. The customer can choose the exact time for a fully-assembled bike to arrive at their location of choice with a Beeline Bikes’ mobile shop mechanic.

“Beeline Bikes has proven to be adept at creating an amazing customer experience through their innovative model and advanced technology platform,” said Chris Speyer, CEO of Accell North America. “In combination with our e-commerce in-store pick up program, this additional fulfillment option signals an important shift in the industry and we are thrilled to be a partner. Customers will have the confidence of knowing that when they purchase a bike online, they have multiple options for how they receive the assembled product. This unique premium service offers discerning customers convenience and an extraordinary fulfillment experience.”

Beeline Bikes’ current fleet of 31 mobile bike shops across the United States are all run by Beeline University certified mechanics.

“We couldn’t be more excited to partner with Accell North America,” said Pete Buhl, co- founder and CEO of Beeline Bikes. “Their innovative thinking about the customer experience, the future of the industry and their portfolio of fantastic brands make this a perfect match. Our goal at Beeline Bikes is two-fold. We want to help our franchisees succeed in the industry they love and we want to get more people riding bikes. This partnership aligns perfectly with those goals.”

Beeline Bikes has developed a technology platform specific to the mobile bike shop operations, which includes online/mobile scheduling, customer relationship management, bike data capture, real-time inventory management and automated shop re-stocking.