Alpinestars moves UK and Ireland distribution to ZyroFisher

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ZyroFisher will exclusively distribute Alpinestars racewear and protective gear in the UK and Ireland with initial stock due from Spring/Summer 2017.

With its motor racing heritage, Alpinestars has produced protective footwear and apparel for countless world champions past and present. The Italian manufacturer’s UK presence will be serviced by a highly experienced team of Territory Account Managers and Luke Hammil, who will serve as the brand manager in the UK.

Ian Calvesbert, ZyroFisher Commercial Director, said: “We are delighted that Alpinestars has chosen ZyroFisher as their distribution partner in the UK and Ireland. Alpinestars is a world famous brand with a legacy in the Motorcycle industry which is also developing market leading products in the Cycling industry. As Alpinestars partner in the UK, we will be looking to add value to their proposition and working together with the whole team to ensure success.”

Davide Rossetti, Alpinestars’ Cycling Sales Manager, commented: “ZyroFisher is recognised as the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. With the support of the team at ZyroFisher, we are looking to maximise the growth of the Alpinestars brand to realise our potential in the UK and Irish markets.”