Industry Nine appoints new Chief Commercial Officer

Industry Nine has appointed Seth Brosnan as Chief Commercial Officer.

In his new role, Brosnan will oversee all of Industry Nine’s sales and marketing channels, leading the company’s global commercial strategy and supporting continued growth across both the Industry Nine and WR1 brands.

Brosnan joined the company from Pon.Bike, where he most recently led global distribution. With previous leadership roles at Cycling Sports Group and a career spent building international sales organisations, he brings extensive experience in developing dealer and distributor networks around the world.

Brosnan’s appointment follows the recent integration of We Are One Composites into the business. As the company executes its strategic growth goals across North America, Europe and international markets, his primary focus will be on optimising partner relationships, strengthening the direct-to-consumer (D2C) experience and building a scalable commercial infrastructure.

To support this, Industry Nine plans to increase investment in dealer programmes, regional support and collaborative marketing initiatives.

“Seth has spent his career building international sales organisations and knows how to grow a brand across borders,” said Dustin Adams, CEO. “Industry Nine and We Are One were built by people who care deeply about engineering and manufacturing. Seth understood that immediately, and he brings the commercial discipline and relationships necessary to advance our global partnerships.”

Speaking about his appointment, Brosnan added: “Building upon the incredible foundation that the Industry Nine and We Are One teams have forged together, I look forward to working closely with our global dealer, distributor and D2C networks to scale our market presence and accelerate our next chapter of growth.”