Diamondback adds online bike customisation for high-end purchases

Diamondback has built an online bike customisation tool into its online offering, giving both shops and their customers the chance to pin down their dream build prior to shipping.

At present you’ll only find the tool works with the new Andean tri build, for which you can choose your components, colour and sizing.

The nine-step customisation process begins with the choice of frame, before moving through drivetrain spec, wheelsets, tyres, aerobars, extensions, bar tape, saddles and sizing. Accessories, including powermeters and travel bags are to be added on once the spec is settled.

An online fit calculator determines the best size for the customer, though buyers are advised they can also use the Custom Studio in bike stores to pin down best fit.

The online tool will soon branch into time trial, century and Airen endurance builds, as well as the Catch and Release mountain bikes.