Altura launch Spring Summer 2023 range

British apparel, luggage and accessories brand Altura has unveiled its Spring/Summer 2023 range of cycling apparel and luggage.

As part of the launch announcement the brand highlights that it offers retailers a comprehensive range, covering road, gravel, mountain bike and urban commuting, with a core focus on continuity and enhanced sustainability, with the use of recycled materials up 10% from last season.

To coincide with the recent brand refresh, along with eye-catching new Spring/Summer colours and designs, Altura has reimagined how the brand will be presented within the retail space. Combining a clean aesthetic, described as ‘inspired by nature’, Altura’s new point of sale (POS) positions and reflects both brand and product to the consumer.

The brand comments that its design team has incorporated a new eye-catching ‘fern’ graphic, featured on multiple jerseys across MTB, Road, and Kids’ ranges, inspired by the flora many riders will associate with the Spring/Summer seasons.

As part of Altura’s renewed focus towards innovative mountain bike apparel, the new Kielder Lightweight MTB Trail Short, Kielder Long and Short Sleeve Jerseys (manufactured from 100% recycled polyester), and the Ridge Performance Long Sleeve Jersey are ready for all conditions.

For riders who prefer tarmac to dirt, the new men’s and women’s Endurance and Icon Plus Short Sleeve Jerseys, and Airstream Shorts perfectly balance comfort and affordability. From road to gravel, the new men’s Kielder Progel Plus Trail Undershort, engineered for long days in the saddle, presents an appealing option.

Customer feedback was designed and engineered into the new Kid’s Spark Trail Pant and Spark Pro Trail Glove, to provide durability and performance, for younger riders, whilst building on an aesthetic that appeals to this customer group.

From apparel to luggage, Altura continues to innovate in the bike carry space, where much of its 25-year heritage resides, with a host of exciting new bags for both pannier and bike-mounted options.

The five-part bikepacking-ready Vortex Range is said to be tough, and is definitively eye-catching, offering riders a multitude of options to create an ideal setup that reflects their needs. From country lanes and bridleways to the hustle and bustle of city life, Altura’s Arran 36 and 18 bags have been a stalwart in the range for years and feature a fresh contemporary look for 2023 to complement the aesthetically minded urban cyclist.

Stuart Grieves, Altura brand manager says, “After months of range planning and launch preparation, I’m excited to see the latest Spring/Summer range make its way into the world. The product line has become consistently stronger every season, and this release is no exception. Complimenting Altura’s core offerings with fresh designs, expanding the amount of recycled fabric, and enhancing products based on customer feedback, has been a key focus for the design team.”

Altura’s Spring/Summer range and POS are available to order now via your ZyroFisher Account Manager, or via their B2B platform by clicking link