Argon 18 is seeking to expand its European dealerbase with the opening of a new sales office in Busnago, Italy.
Having stepped up into the UCI World Tour with Astana Pro Team, the European office has been set up to manage demand as European sales continue to perform well.
“We are fully committed to our partnership with Astana Pro Team and having a corporate office in Europe will allow us tremendous activation with Astana,” says Gervais Rioux, Founder and CEO of Argon 18. “Being present in the World Tour, we are able to establish a larger base and presence in Europe. Our newly established office in Italy allows our company to service our customers and brings us greater visibility and better positioning in the market as a global manufacturer.”
Jeff Hammond, Director of International Sales, comes across from Argon 18’s corporate headquarters in Canada to direct the European location. With more than 16 years working with International Distribution networks in sport, Hammond has had an integral part in the international growth of the company since taking the International Sales Director role in 2010.
“With our new office based in Italy, one of the main strategic locations in cycling, we are closer to our key markets and will strengthen our communication and service to our distributors and retailers worldwide,” says Hammond. “Being in the heart of Europe will foster our network with our strategic channel partners and a closer connection to our customers. The heritage of Astana, with 10 years on the World Tour, along with our International office in the traditional base of cycling in Italy will definitely bring Argon 18 to the next level.”
In the past two years the Canadian label has enjoyed growth across the board, as well as bringing new technologies to the fore. The label is now carried in 70 countries around the globe.
Astana will unveil the 2017 Argon 18 team bikes at the team launch of this week in Italy, followed by the team’s pre season training camp.
Astana Pro Team will be riding the Gallium Pro, along with the Nitrogen Pro and E-118 Next. A limited edition Astana Pro Team bike will be available for sale to the public in early 2017.