The bicycle industry has at times focused a little too heavily on performance characteristics of the bicycles it produces, even at lower price points. But what is performance without in-the-saddle comfort and how likely is a customer to commit to regular cycling if their saddle is not the correct fit for their usage?
In the latest in our series alongside Myagi and Brink UK we explore the touch points on a bicycle, helping your sales staff address the correct choice of saddle, handlebar, grips or bar tape.
Interested in the science behind saddle fitting? We also highly recommend checking in with bike fitting pioneer Jon Iriberri’s latest column which asks; Does the industry want an easy answer to a complex problem?
For more educational videos from our series you can browse previous episodes here.