Assos goes direct to dealer in North America, bolsters sales team

ASSOS of Switzerland has announced the expansion of its North American sales force and the consolidation of owned distribution.

ASSOS is ramping up its sales force in key territories to build stronger retailer partnerships and elevated sales support. In the US, ASSOS has appointed Suncoast Sports (FL), The Gold Agency (MI, OH, IN, KY), Mark Hartney (ND, SD, MN, Western WI, Northern IA), Peak Sales LLC (New England), and Terry O’Brien (Eastern WI, IL, MO). In Canada, ASSOS has hired Sylvain Galarneau to cover the provinces of Quebec and the Maritimes.

“We are excited to bring on new reps to better service previously underserved territories,” says Josh Novis, North American sales manager for ASSOS. “North American retail is an area of focus for the global company and we feel these reps bring the experience and knowledge we need to nourish and grow retailer relations. We look forward to see the new rep team hit the ground running at the upcoming Interbike show.”

ASSOS has also made the decision to take back full control of all product distribution in North America, and as a result has ended its relationship with Quality Bicycle Products that sold ASSOS’ Sportsmedics product line. Dealers interested in continuing to offer these products in their stores should contact ASSOS USA LLC or ASSOS Canada.

ASSOS will attend Interbike next week, booth #9292, and looks forward to kicking off the season with the newest additions to the rep force and the current ASSOS team.

For rep contact information, please contact sales manager, Josh Novis.