Assos opens Salt Lake City office to bolster U.S. trade

Assos has moved into a new build office in Salt Lake City, Utah, giving the Swiss brand a hub for retailer showings, product clinics and group rides.

The 2,200 square foot space was chosen as an ideal location to support the brand’s North American trade. The firm has been operating in the U.S. for many years, primarily via its Montreal, Canada base.

The Montreal office will continue to house logistics, customer service, finance, and the Canadian sales team, while the existing New Jersey distribution center and the newly established Los Angeles warehouse will be the hub for shipping ASSOS goods.

“We chose to set up shop in Salt Lake City because of the strong culture of outdoor engagement and access to the outdoors,” says Phil Duff, Chairman and CEO of ASSOS. “The region hosts one of the major US races with the Tour of Utah, and has an established cycling community for both road and mountain bike. Along with a quality airport and a capable, educated workforce, we feel Salt Lake is the ideal location for us to grow our US business.”

ASSOS’ new office is located at 411 South 800 East, ten minutes from City Creek Center in downtown Salt Lake City.