BA and ACT take joint control of E-Bike Positive campaign from 2026

Monday, 1 December 2025 Simon Yuen

The E-Bike Positive campaign will be jointly adopted by the Bicycle Association (BA) and the Association of Cycle Traders (ACT), effective 1 January 2026.

This move aims to make the campaign an independent, industry-wide initiative. Under the stewardship of the BA and ACT, it will now evolve into a broader assurance scheme that encourages the public to purchase safe eBikes from reputable retailers across the UK.

Initiated by Bosch eBike Systems, the campaign aims to promote eBikes as a safe, economical and healthy mode of transport whilst also educating people about the risks of aftermarket lithium-ion batteries, chargers and conversion kits.

The campaign also offers educational resources, offering battery safety guides, resources and independent advice for shoppers.

Moreover, the campaign is supported by about 400 UK eBike retailers who each signed a pledge to only sell and repair legal eBikes. The campaign also continues to provide free safety guides, resources and advice for shoppers, cyclists, eBike sellers and media.

“It’s great to see all the hard work behind E-Bike Positive over the past two years now moving to this next chapter. A big thank you to the 400 retailers who’ve already committed to best practice as E-Bike Positive retailers, and to everyone who’s backed the campaign so far,” said Jonathan Harrison, Director of the Association of Cycle Traders.

Chris Astle, UK Marketing Manager for Bosch eBike Systems, added that the company always aimed to hand the campaign over to the wider UK cycling industry so that it could be in collective control of safeguarding it.

“With the BA and ACT taking joint guardianship, it couldn’t be in better hands. This campaign has been a real cross-industry initiative that has required significant collaboration from a number of stakeholders. That collaboration will continue too, as it remains imperative to us that consumers are educated on battery safety – it’s something we take very seriously,” he continued.