Basso Bikes announce Eurobike pop-up experience

Basso Bikes have announced their Eurobike Program, centred around a pop-up experience which will be based in downtown central Frankfurt, running from Wednesday 21st to Saturday 24th June.

The An Der Welle 8, 60322, Frankfurt Am Main, located pop-up will showcase bikes from the collection, as well as special edition pieces.

On the evening of Thursday 22nd Basso will host their evening Industry Aperitivo – from 5 pm, with DJ-set, beers, and prosecco – a great opportunity to enjoy a blend of Italian hospitality paired with German vibes, whilst talking bikes and business with colleagues from across the industry.

In addition, the brand will also host a series of 4 social rides, leaving the pop-up store every morning at 0800.

For those keen to join the rides, Basso Bikes have added these to their Link My Ride page, set as open invites.

Pre and post ride, there’ll be great, complimentary, coffee provided by Faema, creating time and space for plenty of opportunities to celebrate cycling and cycling culture.

Basso bikes are distributed in the UK by Chicken Cyclekit.

Mike Catlin, owner at Chicken Cyclekit: “Basso is a perfect fit for us, a premium Made in Italy brand that gives retailers an opportunity to offer something truly special to their customers.”