Basso launches into UK market with Chicken Cyclekit

Italian bike brand Basso has launched into the UK market with its new Chicken Cyclekit partnership as the company looks to design the next generation of dynamic and exciting bicycles.

Alessandro Basso, CEO said: “Whenever we establish a new partnership it is a very delicate moment for me because it is like putting my baby in the hands of a stranger. In this case there is no stranger as Chicken Cycle Kit for me has always been the right partner that can share our values and will be able to exploit the vision of Basso in the UK. At Basso we are extremely honoured to set up this partnership and we cannot wait to see what is coming up next.”

Mike Catlin, owner at Chicken Cyclekit said: “Basso is a perfect fit for us, a premium Made in Italy brand that gives retailers an opportunity to offer something truly special to their customers. We have dealers appointed for launch and are actively seeking more to join the growing family.”

Chicken Cyclekit joined other UK cycle distributors in confirming they are open for business and continuing to supply bike shops during the coronavirus lockdown earlier this year.

With the full range in stock now, Basso have asked any interested dealers to inquire now.

For more information on the new Basso range, speak to your Chicken Cyclekit Area manager, call the Basso sales team on 01525 381347 or visit the Chicken Cyclekit B2B