Having earlier this week parted company with distributor Zyro, Magura has now revealed that it is to re-establish a direct sales office in the UK.
A new consumer website revamp will back the move, which joins an existing B2B platform online.
Udo Nitsche, Managing Director of Magura Bike Parts: “It is increasingly important for Magura to be close proximity to its customer base in large cycling markets like the UK. With a comprehensive portfolio of products which appeal to a number of different market segments, it is essential that Magura has direct access to its customers in order to ensure it continues to build on its reputation for delivering innovative product design and exceptional levels of customer service.”
In other news, Magura has a new e-MTB specific fork built in collaboration with WP.