Bianchi UK introduces dealer focused marketing and lead generation program

Bianchi has launched a new dealer website, designed to deliver ‘hot prospect’ customers to the brand’s partners.

Found at, the new site is focused on the brand’s flagship bike models – Specialissima, Oltre XR4 and Infinito CV and will provide dedicated online marketing support for Bianchi’s dealer network and customers.

Andrew Griffin, Bianchi UK country manager, commented: “We are delighted to have introduced a dealer focused marketing program that will give new customers and dealers of Bianchi a much smoother communication and lead process here in the UK. Knowing more about our customers buying intentions and what bike they currently ride also gives us a stronger online marketing strategy going forward.”

Designed to be responsive and with an emphasis on smartphones and tablets, the new software will be supported through a targeted Facebook advertising program and advertising/PR across road cycling media, something that will be managed by creators the Accelerate Agency.