Bike brand Insync launches new IBD support programme

Manchester-based bike brand Insync is looking to engage more Independent Bike Dealers with its new preferred partner programme.

The Insync brand is owned by India’s Hero Cycles, the world’s biggest bicycle maker. The Insync range of 75 bikes was launched in May this year and is the first designed by Hero’s new design team operating from the £2million Hero Cycles Global Design Centre (HGD) in Manchester, which opened in January 2017 following Hero’s investment in the Manchester distribution house Avocet Sports Limited. The Insync brand includes four sub brands Riddick, Viking, DeNovo and Ryedale.

Avocet chief executive Sreeram Venkateswaran said the aim of the programme is to help IBDs win business and give customers the best possible buying and aftersales experience. He said already 130 IBDs are signed up to the new partnership.

“This is a very exciting new venture for the Insync brand to meaningfully partner with IBDs and harness their passion and knowledge with our brilliant new range which we believe is one of the best on the market in the mid-premium market of £250 to £1500,” he said. “We want to use the new Insync website, digital sales channels and general marketing campaign to guide customers to their nearest IBD store to test the bikes and see them in person. Our aim is for IBD partners to showcase three or four of the Insync brands in their shops. We have created comprehensive support packages to help IBDs with impactful in-store displays and presentation. But critically our customers can benefit from the full experience, advice and aftersales support that an IBD can uniquely provide.”

Mr Venkateswaran said the next stage, due in the next six to eight months, will be to offer a click and collect service, with those who buy online electing a dealer point to collect their bike from. Service plans lasting up to three years will also be available to buy on the website to be redeemed with Insync’s IBD’s partners.

“Bike makers like Hero Cycles and our UK subsidiary Avocet have a responsibility to support IBDs so that our customers continue to have a place where they see someone who is an expert who can help them through the buying and aftersales process,” he said. “From the start, we knew we wanted to reinvigorate our entire sales eco-system combining online sales with high street retail. Furthermore, we have plans to launch Insync branded accessories and equipment, which will create more opportunities for IBD’s to engage with customers and offer more products and more value.”

IBD’s wanting further details on the Insync preferred partner programme should contact Gopal Krishan or the Insync sales team: +44 (0) 161 727 8508 Email: