Bike Connection Agency announce new Demo event with IAA Mobility

Bike Connection Agency, in collaboration with IAA Mobiity, has announced its newest event, Bike Connection Demo. The event is scheduled to take place 18-19 June 2021 in Andolo, Dolomiti Paganella Bike resort, Italy.

Bike Connection Demo will provide an all-categories media testing platform for every brand involved in the cycling industry including complete bicycles, parts and accessories, apparel and protection gear, as well as technology and digital solutions providers.

Additionally, the event hopes to maximise the results and efficiency of media interactions whilst optimising the cost and amount of work for all participating brands.

Giulio Neri and Simon Cittati, Founders of Bike connection Agency, said: “ It’s great to officially announce the first edition of Bike Connection Demo supported by IAA Mobility, a great addition to our agency’s portfolio. We are extremely pleased to bring a focussed media testing platform to a prestigious event such as IAA Mobility. We are using all our experience in organising media events to ensure that every crucial factor will be present at our event.”

Bastian Dietz, Cycling Category Manager IAA Mobility said: “I’ve been following Giulio and Simon and their Bike Connection events since the very beginning and was super happy when they liked the idea of collaborating. IAA Mobility is a huge mainstream media event itself. But we wanted an additional, invitational cycling-endemic media event in the alps to give our exhibiting brand partners also a great alpine testing opportunity. The bigger bicycle packages at IAA Mobility include free square meters for the Demo event.”

An outdoor only B2B event, with a set maximum number of brands and media representatives joining, Bike Connection Demo will be held in strict adherence of all Covid-19 prevention protocols which will be in place nationally and within the host region at the time of the event.

Registration is open for both brands and media. For more information, visit