Charlie the Bikemonger’s signature chamois Bum Butter is to be distributed to shops in the U.S. via Brit brand specialist Aventuron.
With stock landing this month, U.S. bike shops can take on the chamois product that Charlie says “Isn’t branded to be tucked away under the counter, it’s a loud and proud counter top product with some very eye catching ‘arse heart’ branding!”
The point of sale unit Charlie is referring to holds 12 tubs of the all natural and vegan chamois cream, which comes in 100 gram tubs at £18 (U.S. price TBC price).
“Dealers are to be supplied with a one liner ‘gag sheet’ to held them get customers comfortable during the sales pitch,” we were told.
In the UK the product is now carried via Ison Distribution, as well as direct via BikeMonger for those without an account with the Cambridge firm.