Bikes ride into Bluewater with Ribble’s latest pop-up

The Bluewater shopping centre will be getting its first bike brand store thanks to Ribble.

Ribble currently has outlets in Mailbox in Birmingham, the Preston store and factory outlet, plus pop-ups in Trinity at Leeds and now Bluewater. Pop-ups have been part of the brand strategy for a number of years.

The firm said it is keen to extend its physical presence across the UK and will be holding a demo weekend local to the new pop-up.

Ribble’s CEO ​Andy Smallwood said: “The Bluewater pop-up store is designed as a brand led showroom, showcasing the latest range and offering a dedicated consultation area to help guide customers through their purchase options – including bespoke builds and custom colour.

“The space also serves as a flexible event space to facilitate events, workshops, screenings as well as offering demo days for customers wanting to try out and ride our bikes alongside ride-outs from the store – so really we integrate and actively become part of the community as well as enhancing the Bluewater experience.”