Set to launch next month, online marketplace BikeZaar, is seeking to unite bike dealers under the umbrella of a single website, but with orders fulfilled by the shop.
In preparation for the launch, the web portal has announced a collaboration with Tandem Group Cycles – the parent to Dawes, Claud Butler, British Eagle and Squish – with whom it envisages creating a “brand new sales opportunity for independent bike retailers.”
As well as listing their own stock, retailers can now also list Tandem Group Cycles’ entire warehouse inventory, increasing the breadth and volume of products to sell, whilst increasing choice and availability for customers who can select from the entire range, including all sizes and colours.
Julie Hayward, Sales Director at Tandem Group Cycles, commented: “We at Tandem Group Cycles believe that BikeZaar is what the industry has been waiting for; a level playing field, helping independents to compete for a share of the growing online market. We are continuously looking at options to help support independent retailers and through BikeZaar we can help to extend their market reach and customer base. This will in turn lead to more customers through their doors, which creates even more incremental sales opportunities.”
Customers accessing any of the Tandem Group websites will therefore be able to track down the stock and purchase at a local participating retailer. The Tandem Group will not supply any consumers directly, it has said.
Kevin Griffiths, BikeZaar CEO and founder, said: “We are delighted to be working with Tandem Group Cycles who have embraced the opportunity to support their dealers. Working with brands and distributors as well as retailers enables us to offer customers even greater benefits than when shopping with online only retailers, with the advantage of being able to support rider needs for physical service, advice and expertise through a huge network of independently owned bike shops.”
BikeZaar say there is no cost, nor monthly subscription to join its platform and that dealer may upload their inventory without cost. “Your shop and products are marketed for free,” says the promotional video below, though BikeZaar earns a percentage on each transaction fulfilled via its site. This, it says, is reinvested in SEO boosting activity to enable the site top appear highly on search engines.
BikeZaar is contactable by email here.