BMC Switzerland reappoints ZyroFisher as UK and Ireland distributor

BMC Switzerland has reappointed ZyroFisher as its distributor for the UK and Ireland.

Effective 1 May 2026, the appointment will see BMC Switzerland leverage ZyroFisher’s dealer network and market expertise to rebuild momentum at retail level. The company will also adjust prices to better align with local market conditions and riders’ needs.

Inventory will be stored locally in the UK, ensuring shorter delivery times. Core products such as the Teammachine R, Teammachine SLR, Roadmachine, Kaius and URS will be available to the UK and Irish markets.

Moreover, BMC Switzerland stated that the agreement will support dealer engagement and improve product availability across the region. ZyroFisher will serve as the primary point of contact for all new business enquiries from the UK and Ireland.

“This collaboration is a key step in strengthening our presence on the ground. ZyroFisher brings deep market knowledge and strong retail relationships, which are essential as we look to grow sustainably in the UK and Ireland,” said Yann Ehrbar, Head of Sales at BMC.

BMC Switzerland stated that this partnership reinforces its commitment to delivering “world-class, technologically advanced race products that define the highest standards of performance engineering in cycling”.

“We’re very excited to welcome BMC back into the ZyroFisher brand portfolio. The brand’s ethos, its ‘Create Speed’ mindset and its incredible products were key drivers of this agreement, making BMC a perfect partner for us,” said Tony Vickers, Head of Brands at ZyroFisher.