BMW’s e-mobility drive upped with five Electric Bike Expo appearances

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Car giant BMW has signed up to participate in the final five stops of America’s Electric Bike Expo.

Set to promote the brand’s in-house made electric bike portfolio, in particular its new Cruise model, the automotive label has been working on its e-mobility offering for some time and is now on course to ship the bikes to more than 340 U.S. showrooms.

“We’re excited BMW has chosen the Electric Bike Expo as the experiential event to showcase their new Cruise e-bike to the U.S. market. Their sponsorship of our Educational Pavilion will help train both consumers, and new and prospective retailers, about the ins and outs of the marketing and technology of eBikes.” said Ray Verhelst, Director of the Electric Bike Association.

BMW will be the lead partner of the show’s Education Pavilion, designed to help familiarize both consumers and bike retailers alike with electric bikes (eBikes). Bosch is the expo Title Sponsor, Trek Bicycles the Track Sponsor, Tempo Bicycles the Charity Sponsor, and Cannondale the Terrain Trail Sponsor.

The remaining stops on the Expo’s tour are Lincolnwood, IL (June 23-25), Burnsville, MN (mid-July), Portland, OR (mid–August), Miami, FL (mid–October) and Philadelphia in early November.

The Electric Bike Expo Chicagoland will be held in the parking lot of the Lincolnwood Town Center at 3333 Touhy Ave., Lincolnwood, IL 60712. The event is free and offers both consumers and bike retailers the only opportunity to test ride over 140 of the premier and emerging eBike models from more than 20 brands in the U.S. market on a secure enclosed loop track. Attendees and the media can save time by pre-registering online here.

With infinitely bigger budgets for marketing and globally recognised branding there is growing concern in the electric bike market that car makers are beginning to make inroads into e-mobility business that the bicycle business had hoped to have all to itself.