New Product special: Fresh lines landing this month with ZyroFisher
Landing in stock with UK distributor ZyroFisher at present are a number of products from the SRAM Group, among others, that are highly likely to be sought after this summer. In case you missed some of the stock highlights now breaking cover online, we recap those lines worth planning in to your next orders:
Truvativ’s Descendant 
Utilising a proprietary carbon construction the range-topping Descendant straddles the line between light enough for cross country, but tough enough for enduro. For the carbon iteration retail prices are suggested as £202 -£216 ($225 -$245, €239 – €255).
For customers on a bit tighter budget a 6K Aluminium crankset, paired with SRAM’s X-sync2 tooth profile chainring, will come in at £90 -£109. Engineered to keep chains in check, each tooth is precisely toleranced and controlled to work seamlessly with SRAM inner and outer chain links.
All products will be available from July.
RockShox Pike
First launched in 2013, the Pike has long been a trail bike favourite, bringing to the table a combination of stiffness, low weight, new technology and adjustability. With the re-issue of the much-loved fork those characteristics are vastly enhanced, according to Rock Shox. 
Its new damper rides high in the travel where it’s the plushest. Its asymmetric approach to chassis design delivers what the manufacturing is daring to call “unparalleled stiffness to travel to weight ratio”, while the larger volume negative spring Debonair air spring is said to be immensely sensitive in the initial part of the travel.
A switch to Boost provides much greater tyre clearance and both 27.5 and 29er models will easily host 2.8″ tyres, while the 29er model will even take a 27.5 x 3.0 tyre.
The 29er Pike now offers 140mm of travel, while the maximum for the 27.5 iteration sits at 160mm.
On weight a claimed 150 grams has been taken out of the fork, with a 27.5 140mm unit tipping the scales at 1,841 grams.
Should your customer choose a OneLoc remote can toggle the fork’s open and firm settings.
Bont’s Riot shoe 
The Bont Riot+ lays claim to being the world’s first carbon composite heat moldable entry-level cycling shoe with a BOA retention system.
Combining Bont’s pro series technical features, the affordable shoe delivers a solid power transfer platform and anatomical shaping with competition grade materials to create one of the most technically advanced entry-level road cycling shoes currently available.
The Bont Riot+ retails at £149.99 and is available in five colours, Lime/Charcoal, Matt Black/Black, Mega Crimson/Khaki, Midnight/Mega Crimson and Pearl White/Black.
Zipp’s 302 wheels 
Bringing forward a 45mm deep rim optimized for low aerodynamic drag and predictable handling in all riding conditions, Zipp’s 302s are now available, retailing at £746 for the rear wheel (carbon clincher) and £553 for the front wheel (carbon clincher).
The 302 achieves this top-end performance at a price point that makes Zipp carbon quality more attainable than ever. The 302’s smooth carbon rim is mated to Zipp’s new J-bend hubs to assemble a wheel that is both fast and reliable. Assembled by hand in Indianapolis with 20 Belgian Sapim CX-Sprint spokes up front and 24 out back, the 302 is equally suited to training rides or duking it out at local criterium series.
ZyroFisher is contactable on 01325 741200 for any stockist enquiries, or via the B2B. Want to keep current and prospective dealers up to speed with stock landing imminently? Let us know here.
