Boardman Bikes have gained planning approval for an 18,000 sq ft Evesham-based Performance Centre at the Valley Retail Park.
Work will get underway shortly, with the facility set to include the firm’s head office, a cycling specific wind tunnel, physiology testing suite, activity area, as well as a concept store with café.
Set for construction from Spring, it is expected the new build will be operational for Winter 2017.
Chris Boardman said “This project has been a dream of mine for more than 6 years and I’m delighted the finishing line is now in sight. The possibilities for what The Centre can deliver are truly amazing; in fact I don’t think it’s overly dramatic to say it will be revolutionary.”
Boardman Bikes Managing Director Andy Smallwood stated “It’s been a long time in the planning but following our close collaboration with Wychavon Council we are now ready to take the Performance Centre project from concept to reality. The combination of World Class facilities and unique customer experience will make the new site a true destination for Cyclists not just locally but from across the UK and Internationally. To say we are excited about this new chapter in the Boardman brands history is an understatement.”