Bold Cycles opens new headquarters in Biel-Bienne

Bold Cycles has moved its headquarters and production from Lengnau to Biel/Bienne.

The move takes the firm from its private garage beginnings to a new full size showroom housing the expanding team. Bold’s online configurator is placed within a physical, 3D context; the full range of components and options can be individually viewed and selected for in-house builds.

“The customer can expect a bike built to perfectly match his or her riding style and personal preferences”, said Pascal Schmutz, sales manager at Bold Cycles.

A two to three week delivery time is now offered to customers utilising the firm’s online configurator, though those visiting are promised access to both the showroom and a full test fleet ready for action on nearby trails.