Bollé revamps UK distribution strategy

AMG Group will become official distributor for all Bollé sports group, while The Eyewear Company will handle distribution duties for Bollé and Serengeti optical products.

The move will fortify brand presence and elevate customer experience for customers of Bollé brands, said the firm. Using optimised local warehousing will improve the customer journey, it added.

Existing orders will be transferred to new distribution partners, with no change in negotiated terms and prices.

Francois Benaben, President of Bollé Brands Sport & Luxury division, said: “We are thrilled to announce our new strategic partners for Bollé and Serengeti brands in the UK market. We are looking forward to working with AMG Group and The Eyewear Company, as we trust they will deliver unmatched value and service to our customers. We are confident that the future is promising for both our new distributors and our esteemed customers. We extend our heartfelt appreciation to our existing UK partners and customers for their steadfast commitment to our brands throughout the years.”

Robert Birrell, AMG Group Managing Director, said: “Bollé are market leaders in their field, with advanced design and creativity at their heart. This fits perfectly into our AMG brand portfolio and will compliment both Vango and Rossignol in our established sales channels. We’re delighted to be partnering with Bollé and excited to grow this new partnership over the coming years”

Any customers looking for further information can contact Bollé Brands’ headquarter offices in Lyon, France or get in touch directly with the distributors. UK distribution channels for Bollé Safety and SPY+ remain unchanged, as do all RX customer support channels.

There’s more on Bolle here.