Box Components drivetrain ambitions to go multi-tier and OEM by 2018

Having announced earlier this year that it will enter the drivetrain arena, Box has outlined plans for as many as four tiers of groupset going forwards.

With an ambition to start up OEM supply by 2018, the components label foresees that the mountain bike market has a bright future and as a result will commit much of its resource to its drivetrain product going forwards.

“We’ll be delivering a race specific top tier group called the Hex,” said David Cornell of Box’s MTB marketing. “This will be an XTR/Eagle level product. Following the One group’s introduction in December the Two and Three groups at performance and value/performance levels will trickle through.”

The One group will offer a rear derailleur at $175, shifter for $75 and cassette at $99.

Each group will be cross compatible with Shimano’s freehub bodies as standard.