Bravo Sports, a Transom Capital Group company, has acquired Portland’s Nutcase Inc.
Already the parent of the likes of Pro-Tec, One Industries, SixSixOne and Airzone, among others, the Nutcase extension gives Bravo a leisure portfolio extension.
“Protection is one of our key areas of growth” says Leonardo Pais, CEO of Bravo Sports. “We have been focused on expanding Bravo Sports’ specialty division, and are proud to be able to offer Nutcase as a bicycle helmet for riders of all ages worldwide.”
Founded by former Nike creative director Michael Morrow, Nutcase has quickly gained ground in the helmet arena much thanks to basing designs around “an extension of one’s personality”, with a diverse colour and design palate from which to choose.
“Now is the perfect time for the next growth phase of the Nutcase brand,” Michael Morrow, Nutcase Founder and President. “This merger will allow our product design, brand marketing, and sales organizations around the world to continue to innovate in the bicycle helmet market, with an emphasis on integrating creativity and technology to meet the safety needs and lifestyle aspirations of riders worldwide.”
Bravo has licence access to Disney/Pixar, Dreamworks, Marvel and Nickelodeon, among others, possibly giving Nutcase new avenues to draw in the younger rider.
Nutcase will continue to be based in Portland, Oregon, America’s “bike capital”.