Brose eBike division appoints new head of business unit
Dr. Daniel Wolde-Giorgis is the new head of Brose eBike business unit, one part of the German electric motor manufacturers wider business interests.
The business is unique in producing motors in Germany, supplying more than 200 million electric motors and drives every year.
On joining Brose, Wolde-Giorgis brings 18 years of experience and expertise in the automotive and eBike sectors – seen as the perfect experience for leading Brose eBike development. Of the appointment, Wolde-Giorgis is said to be particularly looking forward to further advancing Brose as a system provider for eBikes, as well as strategically expanding the range of services in order to create real added value for Brose customers. In addition to leading the development of Brose as a system provider, Wolde-Giorgis will also undertake work promoting eBikes.
“Brose’s drive, battery and display technologies are innovative and easy to use combine to form seamless eBike systems. Now it’s time to turn it into a real one To create added value for our customers. A task that I am particularly focused on am happy. We rely on proven processes from the automotive industry to ensure the highest “Ensuring standards in development, quality and logistics,” says Wolde-Giorgis.
Wolde-Giorgis previously worked at the Bosch Automotive Electronics division, with a focus on electromobility and Semiconductor development. After various management positions, in 2018 he became Head of product management for connected devices at Bosch eBike Systems.
“Brose eBike is increasingly developing into a provider of complete systems for eBikes. Thanks to his many years of experience and expertise in the automotive sector and eBike, Daniel Wolde-Giorgis has the ideal experience. I am happy I look forward to a successful collaboration,” says Raymond Mutz, Managing Director Brose Group drives.
“At the same time, I would like to thank Arno Vers for his special commitment as Acting Head in addition to his area of responsibility as Development Manager. Now he can return to, and focus on, further developing our drive concepts.”
About Brose drive technology
Brose – a family business with decades of experience as a supplier of electric motors for the automotive industry – has transferred this knowledge to the bicycle, delivering eBike systems for city, trekking, cargo, road and mountain bikes.
150 Berlin based employees develop and produce eBike components that are used in models from over 50 manufacturers worldwide. Together with specially developed displays, battery and the Brose app, the drives form an integrated system, delivering a seamless ride experience.
Specialize, SRAM, and Brose
For UK readers, it will likely be that the Brose name is most associated with Specialized eBikes, In Turbo (90Nm) and SL (50Nm) configurations. However, in the past month SRAM launching its Eagle Powertrain will have gained plenty of attention for the Brose brand. To explore the SRAM Eagle Powertrain system in more detail, click here.
At launch a select few bike brands featured the SRAM Eagle Powertrain, amongst those, the GasGas ECC. To find out more, click here.
