Visitors to this month’s iceBike* show can expect to see new models from the likes of Ridgeback, Saracen and Genesis on display during the event, launched with exclusive show offers.
Ridgeback has added 10 new e-Bikes to its range to bring the total MY21 offering up to 18, with prices ranging between £1,599-£3,999. Two e-Cargo bikes join the range for 2020 after feedback from last year’s show, and attendees will be able to place orders during the show.
Saracen also has some new additions, with the Amplitude, AL Team, CR, CR2 and ALX frameset all making their 2020 debuts at iceBike*.
Kellie Parsons, Marketing Director at Sportline, said: “It is great to have so many new bikes on display at the show this year and we are incredibly excited about this new direction from Ridgeback particularly. This is a seriously compelling offer from the brand and is a direct answer to the growing appetite that we are seeing from the market.
“We don’t always have many new bikes at the show as the timings don’t work out, so this adds a new layer to the iceBike* for 2020.”
Additionally, Genesis is shifting its focus for 2020; going back to its roots as an adventure brand with a big focus on gravel and all-road riding.
More details for this year’s iceBike* (18-20th February) will be confirmed in lead up to the show, meanwhile the full seminar schedule has been announced, with education a key focus alongside new launches at the event. Attendees can register here.