Long-time Swiss distributor of Dakine Equipment, Bucher + Walt SA, has acquired Dakine Europe’s operations headquartered in Annecy, France.
The move sees Bucher + Walt named regional distribution partner for Dakine Equipment for many of Europe’s key markets, including the UK, Ireland, France, Germany, Benelux, Austria, Spain, Andorra, Switzerland and Italy.
The new distribution agreement will see Dakine’s Annecy office continue to drive sales management and operational efforts in the region, while Bucher + Walt will oversee management of the expanded strategic relationship from its offices in Neuchâtel, Switzerland.
Dakine owner Marquee Brands will continue to handle global and regional brand direction, marketing and D2C strategy. Global product creation, innovation, sales leadership and manufacturing will continue to be driven by the Dakine Equipment team in Hood River, Oregon, USA.
“For more than fifty years, we have never ceased to reinvent ourselves and innovate within our company,” said Julien Bucher, CEO of Bucher + Walt. “The acquisition of Dakine Europe enables our company to evolve while expanding our range of services as well as our marketplace. We are proud to rise to this new challenge and our teams are ready for it.”
Jonathan Hirshberg, President and CEO of Dakine Equipment, LLC added: “We are super excited to expand and strengthen our partnership with Julien and his entire team at Bucher + Walt. We are confident we have selected the right partner to grow the brand’s presence in the European market to the next level, while continuing our commitment to Dakine’s core consumers by delivering innovative products on the mountain and in the water.”