Mike Johnston to head up American Classic’s OEM business

Wheels specialist American Classic has appointed Mike Johnston to head up the label’s OEM business in Europe.

Based in Annecy, France, Johnston is fluent in French and English, a regular cyclist, golfer and skier, as well as an accomplished photographer.

“Having spent his formative time at Salomon Skis and achieving the title of Chief of Marketing Communications for Mavic, the cycling group of Adidas at that time, Mike Johnston is uniquely positioned to lead the American Classic brand forward in European OEM sales. His technical knowledge of wheels and business experience is unsurpassed. Mike comes in with fresh perspective and solid ideas, and we can’t wait to see where he takes us,” said Bill Shook President of American Classic.

“It’s a huge honor to join the American Classic team. Our main goal is to gain partners, not buyers, to add value to the spec.  The brand has always represented what I found most inspiring about cycling technology”, adds Johnston. “It’s very exciting to be involved with the AC team, I aim to help Ellen and Bill in all their efforts to continue to build the AC brand. I know that Bill’s engineering expertise is second to none and the AC range of innovative products is as good as it gets.  I can see a bright future for AC over here in Europe!”

American Classic will be showing the new OE Onward line and AC 6 pawl e-bike hubs at Eurobike at Hall B3-412.

For appointments for European OE with Mike Johnston mjohnston@amclassicinc.com and on mobile number +33 (0)6 66 30 41 70

For appointments for OE for the Americas please contact Jason Rico Jason@amclassicinc.com