Sunday, 9 February 2025
FeaturedInvestment and AcquisitionsNews

CamelBak, Giro & Bell now owned by newly founded Revelyst

Following a separation, Vista Outdoor’s Outdoor Products segment – which includes CamelBak, Giro, Bell, Blackburn, Fox and others – will be named Revelyst, Inc., and trade on the New York Stock Exchange under the ticker “GEAR.”

The creation of Revelyst follows Vista Outdoors’ move to sell the Sporting Products side of the business to a Czeck based Group for 1.91 $ billion. Vista separated the two sides of the business in a “transformative” period where acquisitions had kept sales on the up.

The company’s new name is a blended word that combines “revel,” to experience with abandon, and “catalyst,” an unwavering source of transformation. Revelyst’s logo is a dragonfly, which unites the collective of makers and whose four powerful wings symbolize what it means to be a Revelyst: Innovation, Leadership, Inclusivity, Ecosystems, so said the corporate PR. Revelyst’s aims to harness this collective expertise and cross-collaboration to pursue new innovations.

“We are excited and proud to introduce Revelyst to the world,” said Eric Nyman, CEO of the Outdoor Products segment at Vista and new CEO of Revelyst. “We will leverage operational expertise, shared financial resources and cross-collaboration to deliver products and technologies that support consumers in wide ranges of pursuits. While today we are best known by the innovations that we make, our journey to becoming the greatest house of brands in the outdoor industry is focused on the wildly human experiences that we make possible.”

“We are extremely happy to announce we are Revelyst now,” added Sebastian Ohrmann, International Marketing Manager of CamelBak – Vista Outdoor’s plan to split the company into separate entities, and the consequent birth of Revelyst, will put more power and energies into the outdoor part of the business. Brands like CamelBak, who will be one of the powerhouse makers in the new company’s portfolio, will certainly beneficiate of the new course, putting to profit the synergies and shared know-how, with the aim to bring products to the market that redefine what is humanly possible in the outdoors.”