Porsche eBike Performance CEO shares progress report

Dr. Jan Becker, CEO of Porsche eBike Performance has shared a business update for the new unit, formed following the acquisition of Fazua and Greyp. 

Sharing the news via LinkedIn, Dr Becker comments:

The last quarter of 2023 is in full swing – and Porsche eBike Performance is still fully focused on innovation. We want our first in-house developed Porsche drive system to make a splash: in performance, design and beyond. We want to make the whole customer journey one continuous brand experience. How are we going to achieve this?

➡️ We have designed all of our development processes from the ground up to be dynamic and interdisciplinary. This ensures that key interfaces are in place from the get-go and do not need to be retrofitted later. This setup has enabled us to keep to our timeline with a projected market entry by mid-decade.

➡️ There is no single trajectory towards our goal. To reach the summit, strategic thinking and extremely creative situation handling are of the essence. In the realm of development, we can influence many, but not all parameters. That’s were our solution-oriented corporate structure comes in.

➡️ Customer focus is key – only by knowing our future target audience can we develop products that hit home. To this end, data collected through market research is just as important as one-to-one conversations and benchmarks. There are crucial insights to be had when talking to people at events, testivals or at the point of sale.

➡️ No half-measures – the world of mobility is changing at a rapid pace. One thing that is not changing is our commitment to developing outstanding products. That is what the Porsche brand has stood for for decades.

I firmly believe that to create an outstanding customer experience, products and services need to go hand in hand. That is why customer service, after-sales, consulting and trainings and all related disciplines are integral components of our development process from day one.

For readers keen to understand the background to Porsche entering the cycling industry, a full roundup of news from the past 24 months can be found here. 

Of Greyp, Porsche eBike Performance recently announced this would be discontinued, with a slow wind down planned.  For a detailed insight into the decision, click here. 

The business has also announced investment in a Croatia based eBike systems manufacturing facility. To read more about this, click here.

Image credit: Dr. Jan Becker