Campagnolo record growth powers ‘Dream Bigger’

Campagnolo has reported its “turnover increasing by 45% from 2020-2022, with OEM sales in financial year 2022 projected to represent 45% of the company’s turnover – a staggering five-fold increase in absolute terms since financial year 2019.”

The company highlights that, “much of this success can be attributed to Campagnolo’s supply chain success story.”

“Campagnolo has chosen to base its manufacturing centre at home in Vicenza, Italy, alongside an EU production hub in Romania, which has minimised supply chain disruption as designing, developing and producing products almost entirely in house and close to home has ensured the brand is not reliant on third-party manufacturers to produce its products.”

“While competitors outsourcing manufacturing to East-Asia have struggled to maintain production, the company has dramatically expanded its output and increased market share.”

Cycling Industry News has reported on a variety of factors behind supply chain complexity, and the risks these present, whilst also noting the resulting reshoring upswing, with Portugal in particular reporting strong, sustained, manufacturing growth.

As a result of this European manufacturing base advantage, “Campagnolo is expanding significantly to capitalise on its recent growth. Staffing levels have increased by 30% over the past two years while factory capacity has been boosted by 75% to meet demand. In addition to this, more than 100 new technology patents have been registered by the company since 2020. Electronic engineering is a particular area of expansion in which the company has augmented existing expertise, looking firmly ahead to the future.”

Ranking growth by country (AM + OEM)

• Germany
• US
• Switzerland
• France
• Italy

The press release outlines that with such growth comes the announcement of new brand positioning. “Dream Bigger will highlight the aspirational mindset of the brand, with a clear call to action to customers, as the historic company enters an innovative new era.”

“Backed by a multi-year global campaign – connecting the long-standing company to a broader cycling audience – the idea of Dream Bigger is not limited to road, or elite riders, (rather, it is) about demanding more from yourself and your equipment, seeking out bigger challenges and aiming higher.”

“This will be a catalyst as Campagnolo introduces new initiatives, with a new spotlight on women’s racing, continued growth in emerging disciplines and an exciting line-up of new products through 2022/23.”