SRAM opens new TIME pedal factory in Portugal

SRAM has announced that it has opened a new TIME pedal factory in Portugal after aquiring the sport pedal business from Rossingnol earlier this year. According to reports, the facility will produce 200,000 pairs of pedals per year and will create 25 new jobs by November 2022.

The new SRAM facility has an area of 6,500 square feet that can also be expanded to 12,000 square feet. Currently the factory has already created six new jobs, but plans call for adding another 18-20 workers by late next year.

Isabel Gomes, the director of SRAM in Portugal, said: “The acquisition of TIME will allow SRAM to continue and diversify its product line, this time in the production of pedals, contributing to the development of the cycling industry in Portugal.”

Gil Nadais, the Secretary-General of Portugal’s National Association of Two-Wheel Industries, Hardware, Furniture and Related Products, ABIMOTA, said: “Over the last few years, the Portuguese two-wheel and smooth mobility sector, with a strong contribution from our Portugal Bike Value project, has struggled to provide the country and Europe with ever greater production capacity, reducing dependence on foreign markets and developing shorter distribution chains. With this unit, we take an important step towards achieving these goals.”

There are also plans for the factory to manufacture hubs and wheels as well as pedals in the future.